Bella Nadzan
Phone
Marketing grad (May 2026) with real campaign experience and a proven track record, I'm ready for my first full-time role.
I am graduating in May 2026 with a Marketing degree from SUNY Geneseo and have hands-on experience across versatile marketing roles with diverse responsibilities and project needs. My work experience includes marketing content creation and management, CRM data operations using Salesforce, and the development of marketing and campaign proposals.
I have contributed to and supported end-to-end marketing campaigns, coordinating branding, marketing, and operational efforts while analyzing performance data and analytics to monitor results and optimize outcomes. In addition, I have experience in on-site sports marketing and communications, as well as designing promotional and campaign-related graphics using tools such as Adobe Creative Suite, Microsoft Office and Canva.
I am passionate about marketing and digital media, and I thrive in fast-paced, collaborative environments where creativity, strategy, and data come together to elevate brand image and drive meaningful results.
PROFESSIONAL EXPERIENCE
Social Media and Marketing Intern
SUNY Geneseo Athletic Communications
Geneseo, NY
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Coordinated content creation across 22 varsity teams, producing photos, videos, and TikTok’s that boosted engagement.
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Managed official social media accounts, increasing audience interaction through consistent branding and live game coverage.
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Led and executed a community and alumni engagement campaign that increased attendance at Homecoming Weekend events by 25%, using targeted social content and coordinated email outreach.
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Designed and published marketing graphics using Adobe Creative Suite to promote athletic programs and events.
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Supported event branding and promotions by creating digital campaigns and visual assets.
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Leveraged artificial intelligence tools to support research, content creation, and analytics, improving production speed, accuracy, and marketing outcomes.
Digital Marketing Intern
PLS 3rd Learning
Buffalo, NY
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Led social media campaigns across LinkedIn, TikTok, Facebook, and YouTube Shorts, doubling engagement within one quarter.
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Produced case studies, flyers, and marketing collateral for conferences to highlight software success stories.
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Launched a video and podcast marketing initiative, achieving 8,000+ views in one week (up from 4,000 in the prior year).
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Entered and maintained Salesforce data to assist the Sales team with lead generation and conversion tracking.
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Conducted research and competitive analysis to support sales and marketing leaders in developing go-to-market strategies.
EDUCATION
Bachelor of Science in Marketing
Aug 2022 - May 2026
SUNY Geneseo
Geneseo, NY
Relevant Courses: Digital Marketing, Marketing Research, Product and Brand Management and Consumer Behavior.
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Athletics: 4-Year NCAA student-athlete. Earned 3rd Team All-Conference in 2025. 2022 All-Central New York Shortstop. Placed first in the SUNYAC conference in 2023.
SKILLS & EXPERTISE
Digital Marketing Fundamentals
I develop and execute marketing campaigns with a strategic, goal-driven approach, focusing on brand alignment, audience targeting, and measurable outcomes. My experience includes creating campaign proposals, coordinating execution across branding and operations, and ensuring campaigns support broader business objectives.
Content Creation and Social Media Management
I create and manage engaging digital content tailored to platform-specific audiences across LinkedIn, Instagram, TikTok, and Facebook. This includes content planning, graphic design, posting strategy, and performance monitoring to ensure consistency, relevance, and brand cohesion.
Brand Development and Visual Identity
I work to strengthen brand image by maintaining visual consistency and messaging across digital and on-site marketing efforts. Through promotional campaigns and event marketing, I align design, tone, and strategy to build recognizable and effective brand presence.
Marketing Analytics and Performance Tracking
I analyze social media and campaign performance using available analytics to evaluate engagement, reach, and overall effectiveness. By reviewing performance data, I identify opportunities for optimization and use insights to inform future marketing decisions.
